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An OASIS for Organic Products?

New industry group formed to promote sustainability standards

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By: TOM BRANNA

Editor

To an already long list of would-be organic authorities, marketers can add another: OASIS. The new organization, which is an acronym for Organic and Sustainable Industry Standards, was unveiled at SupplySide West in Las Vegas. The group’s long-term goal is to create certification standards. It includes a mix of marketers and suppliers including Aveda, McIntyre, Hain’s Celestial and Vegetech. The organization is dedicated to verifiable standards that support and promote organic...

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